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Aug 26 2014
Columnist Frank J. Fleming made a point that I found very interesting. Recently, he wrote: “Here’s how articles written about science should read in the future: ‘Some guys say there’s oil on Titan.’ ‘Some guy has some new ideas on the effects of cholesterol on the human body.’ ’97 percent of some ... [continue reading]
Aug 26 2014
Well, it's Fall and some weather forecasts are indicating the Midwest is going to experience another series of Polar Vortexes this winter. If so, these two years have been quite a change from the norm. Speaking of change, it has been six years since a majority of Americans, that bothered to vote, cast their ballots for “Hope and ... [continue reading]
Aug 26 2014
Popular culture, and the mainstream media it supports, is fond of labels. You needn’t look far to see complicated issues, places or people summarily reduced to a catchy, one-or-two word descriptor. Soccer Mom. Workaholics. Tree-huggers. Dentites. Labels are easy to remember, occasionally humorous, and utilize much less print space than a ... [continue reading]
Aug 26 2014
Registration for the 2015 Give Kids a Smile program opens Oct. 1 on ada.org. Those interested in participating are encouraged to register by early November to be eligible for product donations. The 13th annual kickoff event for GKAS is Friday, Feb. 6, 2015 at Mercy Medical Center in Canton. Give Kids a Smile is one of the ODA’s biggest ... [continue reading]
Aug 26 2014
The American Dental Association's consumer website, mouthhealthy.org, features a "Find a Dentist" section. Nearly 20,000 patients use this function to search for a dentist every month. The Ohio Dental Association also refers patients to the ADA’s “Find a Dentist” search feature to find a dentist in their area. Over the past ... [continue reading]
Aug 26 2014
The American Student Dental Association (ASDA) Board of Trustees awarded Lydia Lancaster the 2014 Ryan Turner Memorial Scholarship. Lancaster is a class of 2016 dental student at The Ohio State University College of Dentistry. She will receive a $2,500 scholarship and funding to attend ASDA’s National Leadership Conference, Oct. 31-Nov. 2 in ... [continue reading]
Aug 7 2014
Maura Gillison, MD, PhD – the first researcher to make the association of human papillomavirus (HPV) and oral cancer – will be speaking at the ODA Annual Session. Maura Gillison, MD, PhD – the first researcher to make the association of human papillomavirus (HPV) and oral cancer – will be speaking at the ODA Annual ... [continue reading]
Aug 7 2014
The ODA Annual Session Exhibit Hall will have more than 200 vendors. Attendees consistently rank the Exhibit Hall as one of the top reasons they attend Annual Session. The Exhibit Hall is consistently ranked in surveys as one of the top reasons dentists and dental team members attend the Ohio Dental Association Annual ... [continue reading]
Aug 7 2014
The Ohio Dental Association Services Corp. (ODASC) has been researching health insurance options in light of the Affordable Care Act to ensure ODA members have a quality, affordable plan available to them and their staffs. The ODASC health insurance plan, Dentist’s Choice Health Care Plan (DCHCP), has been renewed in 2014 for another year ... [continue reading]
Aug 7 2014
Editor’s Note: This article is the fifth and final in a series about marketing. To see the first article click here, to see the second article click here, to see the third article click here and to see the fourth article click here. If you are still unsure about why to invest in marketing, ask yourself a simple question: "If I never ... [continue reading]
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