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Twitter still an essential communication platform for reaching ODA members

12/9/2011
ODA Today

Joe Potestivo ODA Membership Services Manager "Suddenlythe world's a-twitter." - Newsweek1 In August 2010, the Ohio Dental Association began using Twitter – the online information platform whose lexicon of "@s,"2 "#s,"3 acronyms and contracted vernacular have been increasingly permeating our collective consciousness since its launch in 2006. Seemingly overnight our colleagues, friends, government officials, media outlets, sports stars, and retailers were "following,"4 "tweeting,"5 and "re-tweeting."6 With over 300 million users as…

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