News & Events
'Shut It ...'
by Robert Buchholz, DDS - Guest Columnist
Last month marked the 17th anniversary of what I believe is one of dentistry’s darkest moments, when February’s “Reader’s Digest,” with an article written by William Ecenbarger enclosed, titled “How Honest Are Dentists?” hit American newsstands. William, an investigative freelance journalist, ambushed 50 dentists across America. He posed as a new patient in town, just having had gum surgery, seeking a diagnosis of the status of his oral health. He had a pre-ambush exam to…