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Is the customer always right?

12/9/2011
ODA Today

Ben Lamielle, DDS – Guest Columnist "Le client n'a jamais tort." In 1908 famed French hotelier Cesar Ritz coined this phrase, "The customer is never wrong." A few years later Marshall Field's department store in Chicago modified this slogan and helped popularize it to what many of us know today, "The customer is always right." While I doubt Ritz or the folks at Marshall Field's ever intended for this marketing phrase to be taken literally,…

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