Exhibitor Success & ROI Center
Want More Exhibiting Success & Better ROI? The ODA can help you get it!
Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.
The Exhibitor Success & ROI Center is a FREE, on-demand, 24/7 exhibiting knowledge resource created to provide answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.
Three easy ways to find the information, answers, and solutions you need to keep up and stay ahead:
1. Exhibitor Webinars
NEW! "Improving Tradeshow Lead Management for Higher Sales Conversion"
Thursday, August 3, 2017 2:00 pm - 2:45 pm Eastern
Registration Link: https://attendee.gotowebinar.com/register/5129967593799284739
Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. Register for this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead quality and follow-up practices to achieve better ROI for your company.
"How to Make Your ODA Annual Session Exhibit Stand Out From the Crowd"
You can’t talk to attendees who walk right by. What are the key factors that determine whether an attendee notices an exhibit and stops to enter, or just passes right by? What can you do to deliver a higher quality buyer experience, and increase leads and sales? These important questions and many more will be answered in this all new exhibitor webinar. Tune in to take a photographic journey delivering dozens of actionable ideas to improve your exhibit visibility and effectiveness.
Preeminent tradeshow expert, Jefferson Davis of Competitive Edge, discusses key factors that determine whether an attendee notices an exhibit and stops to enter, and what you can do to deliver a higher quality attendee experience.
Read on for reviews of this webinar:
"This webinar has good tips & tricks and reminders about exhibiting!"
"The presentation had unique ideas which I had never thought about on how to drive traffic into booth space at conventions."
"Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to your Exhibit"
Competition for attendee’s time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit! Join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right Annual Session attendees.
Read what some participants of the live webinar had to say:
“If you want to attract the right attendee, you must listen to what Jefferson Davis has to say.”
“This was a very informative webinar. Great tips on how to have a successful booth at a dental show.”
“Great speaker, useful information.”
2. “How-to” Exhibiting Article Series
Quick-read, informative articles loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today. Just click the topic below and start reading. Feel free to forward to your entire exhibiting team!
- Rules of Tradeshow Attendee Engagement - NEW
- How to Rewrite Your Exhibitor Listing to Drive Traffic - NEW
- So Why Should an Attendee Visit Your Booth? - NEW
- A Worthy Destination - Designing an Effective Habit
- Exhibiting is a Contact Sport - Engage Booth Visitors with Interactive Demonstrations to Prove Claims, Create Recall and Gain Purchase Consideration
- Conducting an Effective Pre-show Staff Meeting
- The Most Overlooked Key to Exhibiting Success
- Planning to Win: Exhibiting by Objectives
- High-Impact Pre-show Marketing
- Staffing for Success
- Closed-Loop Lead Management
- Exhibit Measurement Made Easy
3. “Ask the Tradeshow Expert” Q&A
We have made special arrangements with Jefferson Davis, America’s leading expert on trade show success. Submit questions on any exhibiting topic, and Mr. Davis will respond personally within 48 hours. Submit your question now!