Leading with a Story

Course Information

Whether you’re trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome difficult situations, leading with a story gives you the ability to engage an audience the way logic and bullet points alone never could. This how-to lecture demonstrates how powerful stories can help define culture and values, engender creativity and innovations, foster collaboration, build relations, provide coaching and feedback, and lead change.

Learning Objectives

• Understand the effectiveness of engaging an audience through story telling.
• Identify when to tell leadership stories.
• Learn how to select the right story to tell.