RADIO ADS PROMOTE PATIENT VISITS, CAREERS IN DENTISTRY
The Ohio Dental Association is continuing to promote oral health and patient visits with ODA member dentists and encouraging people to consider a career in dentistry through an educational radio campaign.
In July and August, the ODA has been running a radio ad encouraging parents to schedule a back-to-school dental appointment for their children.
“A Back-to-School dental appointment can diagnose any potential problems and improve your child’s oral health. Ohio Dental Association member dentists are located throughout the state, are dedicated to providing the highest quality dental care, are bound by the highest ethical standards and obtain superior on-going education and training,” says ODA President Dr. Manny Chopra in the ad.
Listeners are directed to www.oda.org, where they will find the American Dental Association Find-a-Dentist search feature. All member dentists benefit from the ODA advertising campaign by being listed on the Find-a-Dentist search tool. Dentists can take about five minutes and log in to ada.org/myada to update their member profile and add additional information about their practice and a photo.
Throughout the year, the ODA has also been running a series of radio ads aimed at attracting new dental assistants and hygienists into the workforce. The advertisements highlight the benefits of becoming a dental assistant or hygienist and point listeners to visit oda.org, speak to their school guidance counselor or a dentist in their community to learn more.
The ODA has been supporting member dentists and dental practices through a public education radio campaign targeted to consumers around the state since 2012.
The radio campaign is a partnership with the Ohio Society Association of Executives (OSAE) and the Ohio News Network (ONN) that provides an opportunity for the ODA to join together with other Ohio associations within OSAE to promote ODA membership as well as support member dentists.
The ODA has released many radio spots over the years, including messaging about going to the dentist during the COVID-19 pandemic, the importance of brushing your teeth twice a day, February is Children’s Dental Health Month and more. These radio ads all encourage patients to schedule a dental visit with an ODA member dentist.
All of the radio advertisements can be found on the ODA website at https://www.oda.org/member-center/news-media/. In addition to the radio advertisements, banner advertisements are placed online and in social media in the target market with a similar message to the radio ad that is running at that time. The banner ads also direct people to www.oda.org.
ONN is a provider of news, weather and sports programming for over 72 radio affiliates across the state. ONN radio stations reach more than 1 million people and cover all 88 counties in Ohio.
