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Solving the mysteries of marketing

by Lisa Schackmann - Ohio Radio News Network
ODA Today

As a business owner, you are required to have expertise in many areas. Of course it begins with your own profession where you’ve had years of training and experience. But are you also an expert in accounting, financial planning, negotiating leases, HR and other day-to-day duties that impact your productivity and ability to run a successful practice? Most business owners rely on professionals for each of those areas – often choosing an outside provider for…

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