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Solving the mysteries of marketing through creating your brand

by Lisa Schackmann - Ohio Radio News Network
ODA Today

Editor’s Note: This article is the second in a series about marketing. To see the first article, click here.

Too many businesses think that "if you advertise, they will come." But "they" will not necessarily respond if you haven’t established a reason for "them" to take action. And that action begins with branding. Actually, your entire marketing plan begins with branding. If you don’t tell people who and what you are, they will either ignore…

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