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Solving the mysteries of marketing: Crafting your message

by By Lisa Schackmann - Ohio Radio News Network
ODA Today

Editor’s Note: This article is the fifth and final in a series about marketing. To see the first article click here, to see the second article click here, to see the third article click here and to see the fourth article click here.

If you are still unsure about why to invest in marketing, ask yourself a simple question: "If I never invest in marketing my business, will anyone be aware of our brand or understand…

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