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Dancing in a hurricane

by Matthew J. Messina, DDS - Executive Editor
ODA Today

I was struck by a Bankrate.com poll that was released this January. Their “Money Pulse Survey” was conducted in December 2015 and reported that 63 percent of Americans cannot afford a $500 unexpected expense. Think about that for a moment. Nearly two-thirds of Americans don’t have $500 in savings.

For years, we have been told by practice management consultants that “when the patient says it’s about the money, it really isn’t about the money.” It…

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