News & Events
Exhibitor Success & ROI Center
Want More Exhibiting Success & Better ROI? The Ohio Dental Association can help you get it!
Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.
The Exhibitor Success & ROI Center is a FREE, on-demand, 24/7 exhibiting knowledge resource created to provide answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.
Three easy ways to find the information, answers, and solutions you need to keep up and stay ahead:
1. Live & Re-playable Exhibitor Webinar
"Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to your Exhibit"
Originally held on May 28, the replay is available below. Download accompanying workbook here.
Competition for attendee’s time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit!
Join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right Annual Session attendees. Read what some participants of the live webinar had to say:
“If you want to attract the right attendee, you must listen to what Jefferson Davis has to say.”
“This was a very informative webinar. Great tips on how to have a successful booth at a dental show.”
“Great speaker, useful information.”
2. “How-to” Exhibiting Article Series
Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today. Just click the topic below and start reading. Feel free to forward to your entire exhibiting team!
• The Most Overlooked Key to Exhibiting Success
• Planning to Win: Exhibiting by Objectives
• High-Impact Pre-show Marketing
• Staffing for Success
• Closed-Loop Lead Management
• Exhibit Measurement Made Easy
3. “Ask the Tradeshow Expert” Q&A
We have made special arrangements with Jefferson Davis, America’s leading expert on trade show success. Submit questions on any exhibiting topic, and Mr. Davis will respond personally within 48 hours. Submit your question now!