Exhibitor Success & ROI Center

Want More Exhibiting Success & Better ROI?  The ODA can help you get it!

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI.  And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.

The Exhibitor Success & ROI Center is a FREE, on-demand, 24/7 exhibiting knowledge resource created to provide answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.

2017 Educational Report - "Standout Exhibits"

Tradeshow expert Jefferson Davis visited the 2017 ODA Annual Session exhibit hall, and provided this overview of 14 "standout" exhibits that displayed exceptional creativity, messaging, and overall effectiveness.  Download his report and get some valuable tips for your next exhibit! 

Additional Resources

Read on for three easy ways to find the information, answers, and solutions you need to keep up and stay ahead!

1.  Exhibitor Webinars

"Improving Tradeshow Lead Management for Higher Sales Conversion"

Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.  Failure to effectively manage leads may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue.  Check out this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead quality and follow-up practices to achieve better ROI for your company.

Some of the great reviews for this webinar include:

 “Great way of thinking about leads vs just sales written at trade show.”
“Superb strategy to use when preparing and conducting a trade show exhibit.”
“I thought this webinar was great; well-planned content that was useful and valuable. The length of the webinar was great as well - not too long. The stats were insightful and I enjoyed the interactive portions of the webinar. Loved the handout too!”

Click the screen below to get started!

"How to Make Your ODA Annual Session Exhibit Stand Out From the Crowd" (below)

You can’t talk to attendees who walk right by. What are the key factors that determine whether an attendee notices an exhibit and stops to enter, or just passes right by? What can you do to deliver a higher quality buyer experience, and increase leads and sales? These important questions and many more will be answered in this all new exhibitor webinar. Tune in to take a photographic journey delivering dozens of actionable ideas to improve your exhibit visibility and effectiveness.

Preeminent tradeshow expert, Jefferson Davis of Competitive Edge, discusses key factors that determine whether an attendee notices an exhibit and stops to enter, and what you can do to deliver a higher quality attendee experience. 

Read on for reviews of this webinar:

"This webinar has good tips & tricks and reminders about exhibiting!"
"The presentation had unique ideas which I had never thought about on how to drive traffic into booth space at conventions."

"Driving Qualified Booth Traffic:  How to Attract Enough of the Right Attendees to your Exhibit" (below)

Competition for attendee’s time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit! Join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right Annual Session attendees. 

Read what some participants of the live webinar had to say:

“If you want to attract the right attendee, you must listen to what Jefferson Davis has to say.”
“This was a very informative webinar. Great tips on how to have a successful booth at a dental show.”
“Great speaker, useful information.”


2.  “How-to” Exhibiting Article Series
Quick-read, informative articles loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today.  Just click the topic below and start reading.  Feel free to forward to your entire exhibiting team!

3.  “Ask the Tradeshow Expert” Q&A

We have made special arrangements with Jefferson Davis, America’s leading expert on trade show success. Submit questions on any exhibiting topic, and Mr. Davis will respond personally within 48 hours. Submit your question now!