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About the ODA

Advertising Request Guidelines Submit an Ad


Want to reach over 5,000 dentists and their staff each month? Advertise in the ODA's monthly newsmagaine, ODA Today!

Published monthly (12 times a year), ODA Today serves as the main outlet for dental news in Ohio. Approximately 75 percent of Ohio’s dentists are Ohio Dental Association members, and by advertising in ODA Today, you can potentially reach over 5,000 dentists and their staff each month you advertise.

ODA Today is mailed to all ODA members each month, and is distributed to faculty and students at Ohio's two dental schools.

You can choose several ways to advertise in ODA Today:

   • display advertising
   • classified advertising (posted online* and/or in print)
   • postcard inserts

*Please note that in order to have your classified ad posted online immediately, pre-payment of at least one month's fee is required.

For postcard inserts please contact Amy Szmania, advertising manager at amy@oda.org.

2014 ODA Today Media Kit

2015 ODA Today Media Kit

Each advertising option has its own set of standards, requirements, deadlines and pricing. See specifications below.

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Display Ads

Advertising Dimensions

Full page 9.5” wide x 15.63” high
Half-page Horizontal 9.5” wide x 7.78” high
Half-page Vertical 7.08” wide x 10.38” high
Quarter-page Horizontal 7.08” wide x 5.17” high
Quarter-page Vertical 4.67” wide x 7.78” high
Eighth-page 4.67” wide x 3.86” high
Sixteenth-page 4.67” wide x 1.91” high

Advertising Rates

Full-color Ads (CMYK)
Ad Size 1-3x Rate 4-11x Rate 12x Rate
Full Page $1,465.00 $1,390.00 $1,245.00
1/2 Page $1,045.00 $990.00 $885.00
1/4 Page $625.00 $605.00 $550.00
1/8 Page $370.00 $360.00 $335.00
2-color Ads (Black, White and PMS 5545)
Ad Size 1-3x Rate 4-11x Rate 12x Rate
Full Page $1,200.00 $1,150.00 $1,030.00
1/2 Page $755.00 $720.00 $645.00
1/4 Page $460.00 $440.00 $380.00
1/8 Page $265.00 $255.00 $235.00
1/16 Page $155.00 $150.00 $135.00
1-color Ads (Black and White)
Ad Size 1-3x Rate 4-11x Rate 12x Rate
Full Page $1,170.00 $1,130.00 $945.00
1/2 Page $730.00 $690.00 $620.00
1/4 Page $435.00 $415.00 $365.00
1/8 Page $240.00 $230.00 $205.00
1/16 Page $145.00 $135.00 $125.00

Full-color ads are CMYK (Cyan, Magenta, Yellow, Black).Two-color ads are black, white and PMS 5545 only. One-color ads are black and white only.

Advertising Dimensions

File Format

The following electronic files are accepted for display advertising:

  • Adobe PDF (.pdf) - preferred format
  • Joint Photographic Experts Group (.jpg or .jpeg)
  • Final EPS Image (.eps)

All graphic files must be saved in CMYK color mode. All PDF files must have embedded fonts.

Electronic files may be submitted via email or mailed on CD. In addition to the advertisement artwork, the following must be submitted if applicable:

  • Original (native) design file
  • Font files
  • Full-color hard copy
Deadlines
Insertion Orders

Insertion orders for all ads must be submitted by the 1st of the month prior to publication. (Example: Insertion orders for ads running in July should be submitted by June 1.)

Artwork

Artwork for new and updated ads must be submitted by the 1st of the month prior to publication. (Example: Artwork for ads running in July should be submitted by June 1.)

Artwork for ads that have been previously submitted and scheduled to re-run as-is should be confirmed on the insertion order.

Classified Ads

Classified advertisements appear in each issue of ODA Today. The cost is $55.00 for ODA members ($88.00 for non-member) for the first 40 words. Each additional word is $1.00.

Ads may be submitted via email, mail or fax to the attention of Amy Szmania, advertising manager. Ads may also be submitted online.

Classified ads are posted in the “members only” portion of the ODA website.

The deadline to place, cancel or modify classified ads is the 1st of the month prior to the month of publication.

Postcard Inserts

The ODA offers an alternative advertising option: postcard-sized inserts at $885 for one month or $800/month for three months or more.

Display advertising specifications apply (see above).

The advertiser is responsible for creating and producing the insert and shipping it to the ODA’s printer no later than the 20th of the month prior to publication.

For more information, contact Amy Szmania, advertising manager.